Privacy Policy

This privacy notice for Abelheidi ("Company," "we," "us," or "our") describes how and why we might collect, store, use and/or share ("process") your information when you use our services ("Services"), such as when you:

  • Visit our website at https://abelheidi.com, or any website of ours that links to this privacy notice;
  • Engage with us in other related ways, including any sales, marketing or events.

QUESTIONS OR CONCERNS?

Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

SUMMARY

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

Table of Contents

  1. What personal information do we process?
  2. How do we collect your information?
  3. Do we process any sensitive personal information?
  4. Do we receive any information from third parties?
  5. How do we process your information?
  6. Legal bases for processing (EU/UK consumers)
  7. In what situations and with which types of parties do we share personal information?
  8. Cookies and tracking technologies
  9. How long do we keep your information?
  10. How do we keep your information safe?
  11. International data transfers
  12. Children’s privacy
  13. What are your rights?
  14. Do-Not-Track and Global Privacy Control
  15. How do I exercise my rights?
  16. Changes to this privacy notice
  17. Contact information

1. WHAT PERSONAL INFORMATION DO WE PROCESS?

When you visit, use or navigate our Services, we may process personal information depending on how you interact with Abelheidi and the Services, the choices you make, and the products and features you use.

The personal information we may collect includes:

  • Identifiers: name, email address, phone number, shipping and billing address, and account login details.
  • Commercial information: order history, products viewed, purchased, returned or exchanged, and your preferences.
  • Payment information: payment card details are collected and processed directly by our secure third-party payment processors (such as Shopify Payments, PayPal and other providers shown at checkout). We do not store your full card number.
  • Internet or network activity: IP address, browser type, device information, pages viewed, referring URLs, and how you interact with our website (through cookies and similar technologies).
  • Communications: the content of emails, messages, reviews, and customer service enquiries you send us.
  • Other information you voluntarily provide: for example, product feedback, survey responses, or email subscription preferences.

We process your information only when we have a valid legal reason to do so.

2. HOW DO WE COLLECT YOUR INFORMATION?

We collect personal information in the following ways:

  • Directly from you: when you create an account, place an order, subscribe to our emails, contact customer service, or fill in a form on our website.
  • Automatically: through cookies, pixels, server logs and analytics tools when you browse our website.
  • From third parties: as described in Section 4 below.

3. DO WE PROCESS ANY SENSITIVE PERSONAL INFORMATION?

We may process sensitive personal information when necessary, with your consent or as otherwise permitted by applicable law.

Sensitive personal information may include data revealing racial or ethnic origin, religious or philosophical beliefs, trade union membership, health data, biometric data, or sexual orientation, as defined under applicable law. In general, we do not seek to collect sensitive personal information unless you voluntarily provide it — for example, if you tell us about a health or wellness concern when asking for product advice or after-sales support. Where we do process such information, we will use it only for the purpose for which you provided it, and will protect it in accordance with this notice.

4. DO YOU RECEIVE ANY INFORMATION FROM THIRD PARTIES?

Yes. We may receive information about you from public databases, marketing partners, social media platforms, analytics providers, advertising networks, payment processors and shipping carriers, as well as from other outside sources. This helps us keep our records accurate, improve our marketing, prevent fraud, and deliver your orders.

5. HOW DO YOU PROCESS MY INFORMATION?

We process your information to provide, improve and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

Specifically, we use your information to:

  • Process and fulfil your orders, arrange shipping, and handle returns, refunds and exchanges;
  • Provide customer support and respond to your enquiries;
  • Send you service-related messages, such as order confirmations and shipping updates;
  • Send marketing communications and promotional offers where you have consented, or where permitted by law (you can unsubscribe at any time);
  • Personalise your shopping experience and recommend products;
  • Analyse how our website and Services are used so we can improve them;
  • Detect, prevent and investigate fraud, abuse and security incidents;
  • Meet our legal, tax, accounting and regulatory obligations;
  • Enforce our Terms & Conditions and other policies.

6. LEGAL BASES FOR PROCESSING (EU/UK CONSUMERS)

If you are located in the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases under the GDPR / UK GDPR:

  • Performance of a contract: to process your orders and provide the Services you requested.
  • Consent: for marketing emails, non-essential cookies, and any processing of sensitive personal information.
  • Legal obligation: to comply with tax, accounting, consumer protection and other legal duties.
  • Legitimate interests: to improve our Services, prevent fraud, secure our website, and protect our business — provided that your rights and freedoms do not override these interests.

7. IN WHAT SITUATIONS AND WITH WHICH TYPES OF PARTIES DO WE SHARE PERSONAL INFORMATION?

We may share information in specific situations and with specific categories of third parties, including:

  • Service providers: payment processors, shipping carriers and logistics partners (such as 4PX, YunExpress, Wanb Express and UBI), IT and hosting providers (including Shopify), email and marketing platforms, and analytics providers.
  • Professional advisers: auditors, lawyers and accountants, where necessary.
  • Legal authorities: where required by law, court order, or where we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business transfers: in connection with a merger, acquisition, financing, reorganisation or sale of assets, your information may be transferred as part of that transaction.

We require our service providers to use your information only for the purposes we specify and to protect it appropriately. We do not sell your personal information for money, and we do not share it for cross-context behavioural advertising without your permission where such permission is required by law.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies, web beacons, pixels and similar technologies to operate our website, remember your preferences, keep items in your cart, analyse traffic, and personalise content and advertising.

You can manage your cookie preferences through your browser settings or any cookie consent tool available on our website. Please note that blocking some cookies may affect the functionality of the Site.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

We keep your personal information only for as long as necessary to fulfil the purposes described in this notice, unless a longer retention period is required or permitted by law (for example, for tax, accounting or legal compliance). When we no longer need your information, we will securely delete or anonymise it.

10. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate organizational and technical processes and procedures to protect your personal information, including encryption of payment data in transit, restricted access controls, and secure hosting.

However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal or modify your information. You use the Services at your own risk, and you should take reasonable steps to protect your account credentials.

11. INTERNATIONAL DATA TRANSFERS

Your information may be processed and stored in Hong Kong, the United States, and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your country of residence. Where required by law, we rely on appropriate safeguards — such as Standard Contractual Clauses — to protect your information when it is transferred internationally.

12. CHILDREN’S PRIVACY

Our Services are not directed to children under the age of 16 (or the applicable age in your jurisdiction), and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without the required parental consent, we will delete it. If you believe a child has provided us with personal information, please contact us at [email protected].

13. WHAT ARE YOUR RIGHTS?

Depending on where you live, you may have the following rights regarding your personal information:

  • The right to access the personal data we hold about you;
  • The right to correct or update inaccurate or incomplete data;
  • The right to delete your personal data ("right to erasure");
  • The right to restrict or object to our processing of your data;
  • The right to data portability — to receive your data in a structured, commonly used, machine-readable format;
  • The right to withdraw consent at any time, where processing is based on consent;
  • The right to opt out of marketing communications;
  • The right not to be discriminated against for exercising your privacy rights;
  • For California residents: the right to know, delete and correct personal information, and to opt out of the "sale" or "sharing" of personal information (note: we do not sell personal information).

You have the right to access personal data held by us, correct it, and delete it, subject to the conditions and exceptions set out in applicable data protection laws.

14. DO-NOT-TRACK AND GLOBAL PRIVACY CONTROL

Some browsers transmit "Do-Not-Track" (DNT) signals. Because there is no common industry standard for how to respond to DNT signals, we do not currently respond to them. We do, however, honour Global Privacy Control (GPC) signals where required by applicable law, and you can manage cookies through your browser settings.

15. HOW DO I EXERCISE MY RIGHTS?

The easiest way to exercise your rights is by contacting us at [email protected].

Please include enough information to verify your identity — such as your order number or the email address used at checkout — and describe your request clearly. We will consider and act upon any request in accordance with applicable data protection laws, and aim to respond within 30 days (or within the shorter timeframe required by law). We may need to verify your identity before fulfilling certain requests.

16. CHANGES TO THIS PRIVACY NOTICE

We may update this privacy notice from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. The updated version will be indicated by an updated "Last Updated" date and will be effective as soon as it is posted. We encourage you to review this notice periodically to stay informed about how we protect your information.

17. CONTACT INFORMATION

If you have any questions, concerns or complaints about this privacy notice or our data practices, please contact us:

Email: [email protected]

Our customer service team aims to respond within 48 hours, excluding weekends and public holidays.